Situation

Jason Wojo, CEO of Wojo Media, had built a highly successful digital advertising firm, generating over $122 million in revenue for clients. However, his brand’s online presence and third-party validation were lacking, limiting further growth and credibility. Jason needed to amplify his visibility and showcase his expertise to attract high-caliber clients and solidify his authority in the industry. He partnered with Fame Media to enhance his media exposure and expand his brand’s reach.

Strategy

Fame Media crafted a comprehensive PR strategy focused on leveraging media relationships to position Jason as a thought leader in digital advertising. The goal was to secure high-impact media placements in top-tier publications to provide the validation and credibility needed to fuel further business growth. Additionally, the strategy involved integrating this media success into Jason’s website and marketing efforts to maximize his reach.

Results

Through targeted media outreach, Jason was featured in major publications such as Entrepreneur, USA Today, E! News, and LA Weekly, along with national TV interviews on networks like ABC and The CW, significantly boosting his credibility and industry authority. The campaign resulted in a 4X increase in enterprise value, with Jason committing less than 3 hours per month to PR communications.