Situation

In 2022, Felix Levine, the 22-year-old host of the popular podcast Where’s This Going, partnered with Fame Media to increase his podcast’s visibility and boost his personal brand. Despite having gained traction with listeners in over 65 countries and hosting high-profile guests such as the Mayor of NYC, Eric Adams, and UFC World Champion Alexander Volkanovski, Felix lacked mainstream media coverage and broader recognition outside the podcast world. Felix aimed to elevate his profile, gain more credibility through third-party endorsements, and further expand his listener base.

Strategy

Fame Media developed a targeted media strategy focused on securing high-profile placements for Felix that would position him as a rising star in the podcasting world. By highlighting his unique story—starting a podcast from his college dorm room and growing it into an internationally recognized show—we crafted compelling narratives to attract media attention. Our outreach efforts targeted a blend of entertainment, lifestyle, and mainstream media outlets to broaden Felix’s audience and reinforce his credibility as a top-tier podcaster. Additionally, we ensured these media placements aligned with his personal brand and goals to appeal to his core listener demographic while attracting new audiences.

Results

In just a few months, Fame Media secured multiple features for Felix in prominent publications, including Maxim, OK! Magazine, Men’s Journal, Life & Style Magazine, Live Mint, Chicago Tribune, and Flaunt. These placements significantly boosted Felix’s credibility and provided him with a stronger public profile. As a result, his podcast saw an increase in downloads, and his social media following continued to grow, further establishing him as a major player in the podcasting industry.