Situation

In 2021, Dr. Harrison Lee, a globally recognized facial plastic and reconstructive surgeon, aimed to enhance his online visibility and national exposure. With over two decades of expertise in facial feminization, bone contouring, and reconstructive surgeries, Dr. Lee partnered with Fame Media to strengthen his digital presence and establish himself as the go-to surgeon for cutting-edge facial procedures. With clinics in Beverly Hills, Manhattan, and Dubai, the objective was to leverage his unparalleled reputation to reach a broader clientele and increase his practice’s online prominence, especially in search rankings and industry recognition.

Strategy

Fame Media’s strategy centered on elevating Dr. Lee’s stature through strategic media placements and industry recognition. By highlighting his innovative surgical techniques and securing numerous spots on Top Doctors and Top Plastic Surgeons listicles, we bolstered his credibility within the medical community and among potential patients. These features showcased Dr. Lee’s expertise in facial feminization and reconstructive surgeries, further solidifying his reputation as a leader in his field.

Additionally, Fame Media leveraged Dr. Lee’s celebrity endorsements to create compelling narratives that resonated with media outlets and prospective clients. We implemented a comprehensive PR plan, securing earned media placements in leading medical and mainstream publications, while also improving his SEO performance to drive organic traffic to his website. This included feature articles, thought leadership content, and interviews that positioned him as a global thought leader in the field of plastic surgery.

Results

As part of the campaign, Fame Media successfully secured 15 prominent media features for Dr. Lee, including prestigious placements in Maxim, USA Today, and US Magazine. These high-visibility spots significantly bolstered Dr. Lee’s credibility and exposed him to a wider audience, both nationally and internationally. The campaign also led to a 30% increase in organic traffic to his website and contributed to a sharp rise in client inquiries, with Dr. Lee seeing a marked uptick in high-profile and international patients seeking his specialized services. His standing in the plastic surgery field continues to grow, as he remains a leading voice in facial surgery innovations.