Situation

In 2018, David Feldman launched Bare Knuckle Fighting Championship (BKFC), reintroducing bare-knuckle boxing in the U.S. after over a century. Despite regulatory challenges and initial skepticism, Feldman aimed to establish BKFC as a legitimate, mainstream combat sport. By 2024, BKFC had grown to 42 global events and garnered interest from international investors, particularly in the Middle East. Feldman partnered with Fame Media to expand his media presence, attract global attention, and solidify BKFC’s position in the combat sports industry.

Strategy

Fame Media developed a tailored media outreach strategy, focusing on David Feldman’s role in revitalizing bare-knuckle boxing and BKFC’s rapid growth. We secured earned media placements in top-tier outlets such as USA Today, OK! Magazine, and E! News to highlight Feldman’s innovative leadership and the cultural resurgence of bare-knuckle boxing. In addition, we emphasized BKFC’s international appeal, leveraging celebrity endorsements and investor interest from the Middle East.

Results

Fame Media secured 20 media placements in high-profile outlets, reaching an audience of over 100 million. Key features included USA Today, OK! Magazine, and Miami Magazine. This exposure significantly boosted awareness for BKFC, contributing to a 30% increase in website traffic and solidifying Feldman’s status as a visionary leader in the combat sports world.