by Michael Wight | Aug 23, 2023 | Uncategorized
Decoding the Dynamics: Thought Leadership vs. Content Marketing If you’re in the business of brand amplification, you’ve likely heard buzzwords like Thought Leadership and Content Marketing tossed around. Often used interchangeably, these...
by Michael Wight | Jan 2, 2023 | Uncategorized
Is there a connection between SEO and public relations, and if so, how can SEO be utilized to enhance PR efforts? This guide will provide seven reasons why incorporating SEO into your public relations strategy is essential. The following topics will be...
by Michael Wight | Dec 27, 2022 | Uncategorized
Press coverage is an important part of any business’s public relations strategy. It helps to increase brand awareness, establish credibility, and reach new audiences. Public relations professionals work to secure press coverage for their clients through a...
by Michael Wight | Dec 26, 2022 | Uncategorized
Press releases are a staple of public relations and corporate communication. They are written or recorded communications that are sent to media outlets to announce a newsworthy event or piece of information. Press releases serve to inform journalists, potential...
by Michael Wight | Nov 9, 2022 | Uncategorized
Public relations, when done well, can greatly enhance a brand’s credibility and profitability, despite being often undervalued due to a lack of understanding. PR agencies use earned and unpaid media to connect with a company’s audience and are often...
