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Thought Leadership vs. Content Marketing

Decoding the Dynamics: Thought Leadership vs. Content Marketing   If you're in the business of brand amplification, you've likely heard buzzwords like Thought Leadership and Content Marketing tossed around. Often used interchangeably, these strategies, in fact,...

Leveraging SEO for Success in Public Relations: 5 Key Benefits (2023)

Leveraging SEO for Success in Public Relations: 5 Key Benefits (2023)

“Public relations and search engine optimization (SEO) may seem like distinct practices, but they can actually work together to boost a company’s online presence and reputation. Digital PR involves using digital media channels to create, build, and maintain an organization’s relationships and reputation, while SEO focuses on optimizing a website’s pages and content to secure higher rankings on search engine results pages. By incorporating PR efforts into a content marketing strategy, a company can improve its PR campaigns and increase the effectiveness of its content and SEO strategy.

Maximizing Your PR Efforts: 10 Tips for Securing Press Coverage

Maximizing Your PR Efforts: 10 Tips for Securing Press Coverage

Learn how to use public relations tactics to get press coverage without the need for a PR agency. Tips include being timely and relevant, offering something unique, getting featured in podcasts or list posts, and more. Optimize your PR efforts with these strategies.

What is a Press Release? Definition, Elements & Tips

What is a Press Release? Definition, Elements & Tips

Press releases are a staple of public relations and corporate communication. They are written or recorded communications that are sent to media outlets to announce a newsworthy event or piece of information. Press releases serve to inform journalists, potential...

6 Reasons to Hire a PR Agency

6 Reasons to Hire a PR Agency

Public relations, when done well, can greatly enhance a brand’s credibility and profitability, despite being often undervalued due to a lack of understanding. PR agencies use earned and unpaid media to connect with a company’s audience and are often referred to as the “persuasion business” by Forbes. The key to successful PR is effectively communicating a company’s offerings in a way that strengthens relationships with the public.